In the recent visit to Seattle I learned a lot about the basic philosophy of Social Entrepreneurship; It’s a way doing well by doing good. The level of concern about raising the standard of living of the people of developing world was truly amazing. I actually found people with extreme consciousness, who don’t choose to shop in Walmart as it might be exploiting human labour or choose body shop as it is environmental friendly. It clearly showed the importance of Corporate Social Responsibility in the future for building brands and selling products. People might say it is a marketing gimmick , but this gimmick will become a necessity for most of the companies to survive.
Few of the products I liked were
1. Safe disposal system for syringes so that they cannot be reused and the spread of diseases like AIDS can be prevented
2. Fortified rice where every 100 kernel of the rice is fortified with extra vitamins and minerals to provide extra nutrition to the under nourished people.
3. Small kits for the safe delivery of babies in rural areas where medical help is not easily available.
4. Sticker which can be pasted on Polio vaccine which indicates if the vaccine is suitable for use.
Path forms partnerships with the local partner in developing world to transfer technologies and monitors the whole process very keenly. The local partnership helps Path in providing culturally relevant solutions to the people. I was really impressed by the kind of work this organization is doing which actually has great impact on the lives of millions.