Sunday, May 24, 2009

Strategic Time Out

Sometimes I really wonder how marketing guru's change the face of the game in such a amazing fashion .. Look at the new feature of the IPL - Strategic Time out . A move which adds another 10 minutes to the game , how it has changed the entire game . Now the media has extra time to put in more advertisements and earn extra revenue . It also provides  time to teams to realign the strategy in the middle of the game and makes it really interesting . So many games in IPL have been influenced by this time out.

The best part of it is the flexibility it provides to the viewer who can also use this time to do some work , sitting and watching the entire 2 hour game can be tough for few of us .

 In all a win win situation and no one is complaining . 

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