The IPL 3 is finally over, it feels so good that now we no more need to hear phony phrases like " Carbon Kamaal Catch, DLF Maximum or Citi Moment of success " .
I really pity the well paid commentators, who were forced to speak these phrases and after months of repetition they might find it difficult to get rid of the new vocabulary. Advertizers should realize that broadcasting the same thing over and over again might create the top of the mind recall but can also irritate the customers.
The stupid Air Balloon sponsored by MRF called MRF Blimp was especially portraid as something which is extraordinary. It was not surprising when people were tweeting messages like " I'm just so happy that there's NO MORE BLIMP!!!! NO MORE BLIMP!!!!NO MORE BLIMP!!!!NO MORE BLIMP!!!!"