All companies try to provide comfort to customers in all possible ways to attract them, but there are very few companies who can actually delight customer. I had an recent experience with a company which I least expected to do it. ICICI Bank !
I wanted to open saving bank account in ICICI bank for the comfort of internet banking. I just called them once and they followed it up very keenly and made an appointment with me as per my convenience. The formalities were completed in minutes. This was all routine for all private sector banks who are tying to grab as many CASA ( current accounts / savings accounts ) as possible. The real satisfaction came when I told the bank representative that I don't have a passport size photograph with me and gave him a stamp size photo. The bank representative Hussain was happy to help me and when he visited me next time to hand over the debit card and cheque book, he also handed me 3 developed passport size copies of my photograph. Wow , this is going beyond my expectations. I just thanked him and thought that the bank has came a long way in keeping their customers happy.
So finally I am a happy ICICI Bank customer, hoping that the services remain as good as the initial experience.